Meatless Monday Indonesia (MMI) shows promising growth. Starting carefully in the past two years by establishing the idea of Meatless Monday in the Indonesian context, MMI in 2023 tries to get more attention by creating interest with increasing creativity of key messages, more engagement as well as reaching out to the broader audience with collaboration and sharing information in terms of healthy lifestyle and environment with growing partners, and engaging more like-minded partners locally, regionally, and Meatless Monday global group.