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About Us

Established in 2021, Meatless Monday Indonesia is part of the Meatless Monday global movement that dedicates Monday to human health and a sustainable planet. The movement is part of the Meatless Monday Initiative first introduced in 2003 by the Johns Hopkins Center for a Livable Future (CLF). The movement has grown and is now being implemented in more than 40 countries in 22 languages. The Meatless Monday Movement in Indonesia does not just call for no meat on Mondays. It also encourages people to consume more of healthy, nutritious food and maintain a balanced diet by increasing their intake of fruits, vegetables, nuts, and legumes that come from Indonesia’s rich and diverse food. MMI Movement also invites people to adopt a healthy lifestyle and care for the earth.

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  • Good for You, Good for the Planet
  • Good for You, Good for the Planet
  • Good for You, Good for the Planet
  • Good for You, Good for the Planet
  • Good for You, Good for the Planet
  • Good for You, Good for the Planet
Meatless Monday History
Meatless Monday is a simple, fun, and effective way to promote plant-based eating within your organization or community. Whether you’re a teacher, student, wellness coordinator, foodservice director, healthcare professional, council member, or community leader, we have everything you need to build a program that aligns with your health and sustainability goals. Just follow a few simple steps to get started.
2003
Meatless days during World War I 

Creation of Meatless Monday
Advertising executive and public health advocate Sid Lerner and the Johns Hopkins Center for a Livable Future(CLF) create the Meatless Monday campaign as a simple way to reduce saturated fat in the diet. They are inspired by the meatless days observed during World War I and World War II.

2010
Meatless days during World War I 
The movement spreads globally. More schools, institutions, and media outlets promote Meatless Monday for health and the environment.
2020
Meatless days during World War I 
The campaign’s reach skyrockets with the support of partners, Johns Hopkins, more global programs, a 20th anniversary, and a new resource center.
JHU CCP pilots Meatless Monday in Ghana, Indonesia and South Africa. Working through the Johns Hopkins Center for Communication Programs (CCP) country offices, Meatless Monday launches in Ghana and Indonesia using evidence-based social behavior change strategies to promote dietary shifts. These programs grow, and South Africa is added in 2024.
2021
Landscaping
Conduct a situational analysis to ensure that the global Meatless Monday movement is in line with the context and needs of the Indonesian people, including the target beneficiaries.
2022
Building Partnerships and Collaboration
Stakeholder mapping and building partners for Meatless Monday Indonesia (business sector, non-governmental organizations, communities, and individuals).
2023
Online and Offline Campaign

Increasing public awareness regarding environmental protection, healthy lifestyles, and the promotion of local vegetables and fruits through offline and online activities such as public discussions, seminars, roadshows, partnerships and collaborations, and social media challenges.

2024- Present
Kampanye Online dan Offline
Expanding the movement and increasing audience awareness about protecting the environment and health.
What We Do

Individual and Families

Get started with Meatless Monday and take your first step toward better food choices and a healthier lifestyle.

Community Advocates

Individuals can use Meatless Monday resources to raise awareness in their community of the health and environmental benefits of plant-based eating.

Private sectors including Media, Companies, and Associations

Private sector can use Meatless Monday to capitalize on the growing interest in meat-free foods and introduce healthy eating habits to employees.

School and Universities

Meatless Monday is an easy and effective way to promote healthier and more sustainable food choices to students and faculty on school, college and university campuses

Food Services

Meatless Monday is an easy way for food service providers to offer plant-based options at any type of organization.

The Benefits of Meatless Monday
The Meatless Monday Movement in Indonesia encourages people to refrain from eating meat (red meat, poultry, seafood, and dairy products) only on Mondays, which is different from a vegetarian or vegan movement.
Health
  • Reduce risk of and manage chronic diseases: Eating less meat and more plant-based foods can lower your risk of chronic diseases, such as heart disease, high blood pressure, type 2 diabetes, and some cancers.
  • Improve kidney health: Reducing consumption of red and processed meat and eating more healthy plant-based foods can help lead to better kidney health and better management of kidney disease and related risk factors.
  • Boost immune system: A healthy plant-based diet with plenty of colorful vegetables and fruits can strengthen your immune system and may help you recover faster from illness.
  • Maintain a healthy weight: Diets rich in high-fiber plant foods like beans, nuts, seeds, and vegetables and lower in meat are helpful for achieving and maintaining a healthy weight.
  • Maintain a healthy gut: Eating less meat and more vegetables, whole grains, and fiber supports a healthier gut microbiome. Research shows that a healthy and varied mix of bacteria in the gut results in optimal metabolism of food, a better utilization of nutrients, healthier body weight, and possibly lower risk of chronic disease.
  • Meet your protein requirements: You can meet your protein needs with a variety of healthy plant-based proteins. These food choices offer protein amounts equivalent to 1 ounce of meat, poultry or fish: 1/4 cup beans (cooked), 1 egg, 1 tablespoon of peanut butter, or 1/2 ounce of nuts/seeds.
  • Save water: The water footprint of all types of animal-based foods is several times larger than the water footprint of most plant-based foods with similar nutritional values. The worst-case example: Taking into account all stages of production, one kilogram of beef requires nearly 40 times as much water as the same amount of vegetables.
  • Reduce greenhouse gas emissions: Raising animals produces climate-changing greenhouse gases, including methane, carbon dioxide, and nitrous oxide. The agricultural sector as a whole contributes nearly 30% of global greenhouse gases. In fact, more greenhouse gases are produced from animal production than from the transportation sector.
  • Preserve land: Raising animals for food uses 30% of the Earth's land surface. To satisfy demand, the meat industry has cleared more valuable land and produced more deforestation, including rainforests.
  • Protect biodiversity - by increasing the production and consumption of diverse local plant-based foods.
  • Meatless Monday movement in Indonesia can help increase food security by promoting the consumption and production of diverse, local plant-based foods in Indonesia.
  • Meatless Monday Indonesia can help increase food security by promoting the consumption and production of diverse, local plant-based foods in Indonesia
  • Along with reducing meat consumption once a week, people can explore alternative plant-based protein sources such as local mushroom, nuts, and beans; this helps sustain the national food system and support the local economy.
  • The Meatless Monday movement in Indonesia builds demand for plant-based food sources that are adequate (quantity and quality), safe,diverse, nutritious, uniformly available, and affordable so that people can sustainably lead a healthy, active, and productive life.
Why Meatless Monday?
Meatless Monday can make a big difference to our health and the health of our planet. Replacing animal- based protein with equivalent plant-based protein every Monday offers several health improvement benefits and helps combat climate change.
Monday is often considered a suitable day to make a change and start a new habit, including adopt a healthier lifestyle.

Reducing meat intake and increasing consumption of more healthy plant-based foods can help:
1. Maintain health and reduce the incidence of chronic preventable diseases
2. Preserve land and water natural resources, as well as curb climate change
3. Indonesia’s diverse local plant-based foods

The Meatless Monday Movement in Indonesia encourages people to refrain from eating meat (red meat, poultry, seafood, and dairy products) only on Mondays. This is different from a vegetarian or vegan movement. People with certain health conditions will need to consult a health professional before practicing Meatless Monday.

It’s easy, delicious, and fun to start Meatless Monday with your family and friends. See our Video to learn more.

Yes, there are many fresh, flavorful ways to meet your recommended daily intake of protein. Plant-based foods can provide adequate protein, nutrients, and many additional health benefits when we consume them from various sources. Beans, nuts, seeds, and whole grains are especially high in protein and other important vitamins and minerals.

We recommend abstaining from meat and limiting dairy and eggs on Meatless Monday, although the campaign is flexible and meant to suit individual needs. The key is to enjoy healthy plant-based meals.

Yes, small changes over time lead to bigger changes and collectively have a significant impact.

Invite your friends, family, and people around you to be a part of #MeatlessMondayIndonesia in a fun way:
1. Share your meatless recipes as inspiration for Monday menus.
2. Share information about interesting restaurants/eateries that serve plant-based foods.
3. Plan Meatless Monday menus together.
4. Mention and tag your friends in the Meatless Monday content that you share on social media;
5. Keep following the latest developments and interesting information on Meatless Monday Indonesia’s social media accounts.

Frequently Asked Questions
Here are some of the questions frequently asked about Meatless Monday and the Resource Center.
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